An Indianapolis-based software start-up announced Tuesday it’s expanding and hiring as many as 75 employees over the next four years.

MetaCX was founded by former leaders from marketing software company ExactTarget. The company plans to invest more than $1 million to expand, including leasing office space in the Salesforce Tower on Monument Circle.

“Today software is subscribed to, much like a service that we would all use as consumers,” says co-founder and CEO Scott McCorkle. “And what we have built is a platform that enables those customer success teams to understand better if their companies are meeting their customers needs.”

Gov. Eric Holcomb says the state’s expansion into the tech scene will benefit many industries.

“We’re known for our timber industry, and our limestone, and life sciences, and our auto industries and manufacturing,” says Holcomb. “These products touch them all. Add value to them all.”

MetaCX is McCorkle’s latest business venture. He says the new jobs are just a starting point.

“What’s amazing about software is you get it working and then you add to it, you add to it, you add to it and over years you end up with a really significant intellectual property asset that could have market,” says McCorkle. “So every one of those jobs is critical to what we’re trying to build.”

The Indiana Economic Development Corporation offered the company conditional tax credits of more than $2.5 million.